This article looks at whether the shoes actually make your calves and legs look better and work out better just by wearing it. That's what the advertisements claim.
I also made a post a while ago complaining of the
advertisements. I see them frequently on Hulu.com along with the HPV.com and Save Sharks commercials. As I've said before, the Reebok adverts really pisses me off. It sometimes gets in the way of the episode or movie I'm watching.
Here's an excerpt from the article mentioning the advertisements:
Reebok’s EasyTone has made the biggest splash in the muscle-shoe market, especially with its advertising. In one commercial, the camera drifts away from the woman’s face and zooms in on her backside. Another advertisement claims that the leg and butt-toning effects of EasyTone will “make your boobs jealous.”
The advertisements, aimed at younger women, have appeared in magazines and online, and a big television campaign is under way: 3,000 commercial slots have been scheduled on network and cable in November and December.
It'll "make your boobs jealous"???? I've only seen the former advertisement but I think if I saw the second one, I'd get even more pissed off! It's totally reducing a female's body to
parts and ignoring that she is a human, a person!
The rest of the article... It seems like the shoes work by being
off-balance so your muscles have to work on keeping yourself steady. It's only suppose to be for walking, not runnning or jumping or other athletic activities. So far studies haven't really shown it
works over time or after a wearer gets used to the instability. The fact that part of it might be psychological based is interesting.
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